Recall & retention specialists

Your recall list, working while you sleep.

We're not a reminder tool. We're the team that runs your entire recall: conversations, bookings and follow-ups, fully automated, in your practice's name.

B
Bryden Opticians
recall · sight test
Pencilled in ✓ £145
Fully automated, staff do nothing
Works with your existing system
You approve every message first
Cancel any time
Built for independents

The chains have a retention machine.
Now you do too.

Specsavers, Vision Express and Boots don't keep their chairs full by luck. They have CRMs, call centres and marketing teams working every recall. You give more personal care and still lose patients to them, simply because no one has time to work the list. Recallist closes that gap.

In your name

Every message sounds like your practice: warm and personal, never a faceless third party.

A fraction of the cost

The recall firepower of a big group, without the call centre, the CRM or the marketing team.

Your patients stay yours

Your brand, your relationships, your data, never shared, never poached.

What we do

Recall is a discipline.
We're the specialists.

Every practice has a recall list, and a much bigger list of patients who lapsed and were quietly forgotten. Almost none work either properly. We do nothing else but turn both into booked appointments.

01

We reach every patient

Everyone due for recall gets a warm, personal message in your name, then a gentle nudge if they go quiet. Persistent, never pushy.

Margaret · contacted James · contacted Aoife · nudged Patrick · sending…
02

We win back the ones you'd written off

Not just this month's recalls, but the patients who lapsed a year, two years, three years ago and quietly fell off the list. They're still reachable, and they're often your biggest untapped pool. We run a one-off sweep to bring them back.

Patrick · 22mo · re-engaged Niamh · 31mo · booked Sean · 28mo · sending…
03

We hold the conversation

Not a one-shot reminder. A real exchange that answers questions, handles "not Tuesdays", offers real times, and books the slot.

Mornings only, not Tuesdays Wed 9:00 or Thu 9:00, either suit? Wednesday 👍
04

We prove the return

One dashboard, one number: appointments recovered and exactly what they were worth. You see the revenue, every month.

£2,400recovered in a single week
Try it yourself

Talk to the actual agent.

This is the real Recallist agent, the same one that messages your patients, running live. Reply however you like: pick a time, ask for an afternoon, ask the price, or say you're not interested.

O
Oakwood Opticians
recall · sight test
● live
Scroll down to start the live demo…

A live demo using a sample practice. No real messages are sent.

The difference

A reminder is a message in a bottle. Ours is a conversation you can watch.

You send a recall text today and then you wait, hoping. Did it arrive? Did they read it? Will they book? You never find out. You just notice the diary stays empty. We replace the hoping with knowing.

The old way
Text sent→ then silence
Delivered? Unknown
Read? Unknown
Interested? Unknown
Booked? You'll find out if they show up
You're hoping.
With Recallist
Contacted Tue 9:04
Replied "Saturday if you have one?"
Wants a morning slot
Offered two times
Booked Sat 21st, 10:20 · £145
You're knowing.
Your numbers

What your database is quietly costing you

Patients due each month120
How many rebook today50%
Lapsed patients in your database400
Worth per visit£145
slipping away each year
£0

from recalls that don't rebook, every year.

+ one-off win-back of lapsed patients
£0

Conservative: recall counts one visit each; win-back assumes we re-book just a third of your lapsed list, once.

The return

Watch the recovered revenue climb.

From the first week, the patients we bring back start adding up. This is what the months after switching on Recallist tend to look like.

£0
recovered in 6 months
0
patients brought back
Month 123456

Illustrative. Your real curve is measured and shown on your dashboard from week one.

Getting started

Up and running in under 5 days.

No long IT project, no disruption to your practice. From the day you say yes, here's how quickly we go live.

1
Day 1

We connect

You send us an example recall export from your system. We set up your numbers, branding and message style.

2
Days 2 to 3

You approve

We show you exactly how Recallist will sound in your practice's name. You read every message type and tweak anything.

3
Day 4

Shadow run

We run your real recall list with nothing sending, so you can see it working safely before a single patient is contacted.

4
Day 5

Go live

You switch it on. Recallist starts booking, and the recovered revenue starts showing on your dashboard.

Five working days is typical, assuming we can access an example recall export and your booking system in good time. Some practices are quicker; a few take a little longer depending on your software. We'll always give you a clear timeline before you commit to anything.
Safe by design

Automated, never reckless.

GDPR-safe

Opt-outs are honoured instantly and for good. A patient who says stop is never contacted again.

A human steps in

Anything beyond a routine booking (a question or a complaint) is handed straight to your team.

Young patients protected

Under-16s are recognised automatically and addressed to a parent or guardian, never the child.

Pricing

A couple of recovered patients cover the month

Simple monthly plans. Every message included, no per-text charges. No setup fee. Cancel any time.

SMS

£299 £199 /mo
Founding-practice rate · all recall messaging included
  • Automated SMS & email recall conversations
  • Books appointments, you stay in control
  • Every clinician, every room, one diary each
  • Recovered-revenue dashboard
  • Opt-outs handled automatically
Choose SMS
Best converting

SMS + WhatsApp

£399 £279 /mo
Founding-practice rate · where patients actually reply
  • Everything in SMS
  • WhatsApp conversations: richer threads, more replies
  • WhatsApp Business setup done for you
  • Missed-appointment rebooking
  • Priority support
Choose SMS + WhatsApp

Group

Let’s talk
Multiple branches · pricing by agreement
  • Everything in SMS + WhatsApp
  • One dashboard across all branches
  • Deeper system integration
  • AI voice-call recalls (coming)
Talk to us

Every plan starts with a free shadow week: we run your real recall list, but nothing sends until you've read and approved how it sounds. Lapsed win-back is pay-per-result: a one-off sweep of patients who drifted away years ago. No fee unless a patient actually comes back. Founding-practice rates shown, held for two years for our founding group; list pricing is £299 and £399.

Questions

The things practices ask us

Does it work with my practice management system?

Yes. You send us a simple export from whatever you use (iCareWeb, Optix, Flex and others), so there's no integration project and no IT work. We never need direct access to your system.

Is it GDPR-compliant?

Yes. We only message patients who have valid contact details and service consent, opt-outs are honoured instantly and permanently, and we hold the minimum data needed to run your recall. Your PMS stays the system of record.

Do patients know they're talking to an automation?

It speaks warmly in your practice's name. If a patient asks directly whether they're talking to a person or a computer, it answers honestly. Anything beyond booking (a clinical question or a complaint) is handed straight to your team.

Will it ever double-book my diary?

No. It only ever offers the times you've set, pencils patients in, and your team gives the final confirmation. It never writes into your system without you.

What does it cost?

Founding practices join from £199 a month (list £299) with every message included, no per-text charges, no setup fee, cancel any time. Most practices recover more than the monthly cost from two returning patients. The lapsed win-back sweep is pay-per-result: you only pay for patients who actually come back.

How long does it take to get started?

Usually under five working days, including a free shadow week where it runs your real recall list with nothing sending, so you can see and approve exactly how it sounds before a single patient is contacted.

Is it OK to message patients who lapsed years ago?

Yes, within sensible limits. These are your own existing patients, and a win-back is covered by the "soft opt-in" for existing customers, with a clear opt-out in every message. To keep it comfortable and compliant we only ever sweep patients seen in the last 36 months, and anyone who opts out is never contacted again.

Where is my data held?

In the UK and EU. We hold only the minimum needed to run your recall, opt-outs are honoured permanently, and your practice management system stays the system of record. We never need direct access to it.

Stop letting good patients slip away.

We're taking on a small group of founding practices: hands-on setup, founder pricing held for two years, your recovered revenue measured from day one.

Book a call

Prefer email? support@recallist.co.uk

Works with your system · Fully automated · You approve every message